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Who We Are

We are marketing automation pioneers. We know Demand Generation, know its best practices, and have helped marketers succeed where many fail and even more simply flounder around.  

We are a team of long-time partners who deliver success to today's B2B Demand Generation marketers.

Thor Johnson, CMO & CEO
Team Thor Marketing

Thor Johnson
  • Learned marketing with Schlumberger, selling analytic services to the global oil industry.
  • Ran's New York and Boston business units as President
  • Juno Online Services as CFO
  • Drove lead flow at Eloqua Corporation for nearly 4 years — 10 times growth, 70% of new revenue, driven through effective marketing automation. Thor's team created many of the best practices used today by successful marketers
  • formed Team Thor Marketing in 2010

Thor earned an MBA from Harvard University and a ScB in Computer Science from Brown.

We work with a variety of partners and organizations to deliver success to today's marketers.

NEW!  Read Winning with Demand Generation & Marketing Automation, Pt. 1

Thor is an Instructor for Marketing Profs University

Read a short piece on the B2Big Picture

Mad Marketing TV Video:  Thor on the Automation Fundamentals

Mad Marketing Pt. 2 - the After-Party Video:  Thor on Fundamentals


Koen Dewitte, CEO & Founder 
Leadfabric, Brussels, Belgium

  • Over 20 years in B2B marketing and sales
  • Founded Leadfabric in 2008, first pan-Eupean demand generation agency
  • Certified Eloqua, Marketo, Silverpop, ExactTarget/Pardot, SiteCore partner
  • CMO at Bulldog Solutions of Austin, Texas USAJ
  • VP Marketing for Pervasive Softare (NASD:  PVSW)

Koen earned his Masters from Catholic University Leuven and is on the Boards of DemandCon International and  i-Val Germany.



Jerry Phillips, Managing Director 
Nine Runs, Austin Texas

  • Over 25 years industrial sales and marketing leadership
  • Key sales and marketing roles at Stanley Black & Decker
  • Key sales roles at Grainger Industrial Supply
  • Noted author of Total Assessment© 10 steps to Smart Recruiting, Interviewing and Selection



If you think it's expensive to hire a professional to do the job, 
wait until you hire an amateur.

- Red Adair